APEX Solar & Roofing: Our Journey Towards a Brighter Future

Change is an inevitable part of growth, evolution, and staying relevant in a dynamic market. At APEX Solar & Roofing, we recently embarked on a transformative rebranding effort, transitioning from our previous identity as TruePro Exteriors. In this article, we are thrilled to share the story of our remarkable journey, exploring the motivations that drove this change, the strategies we employed, and the vision propelling us toward a brighter future.

From TruePro Exteriors to APEX Solar & Roofing

The decision to rebrand from TruePro Exteriors to APEX Solar & Roofing was a pivotal moment for us. As a company known for delivering exceptional exterior solutions, we saw an exciting opportunity to expand our services and meet the growing demand for sustainable energy solutions. With our commitment to customer satisfaction and a passion for innovation, “APEX Solar & Roofing” perfectly represents our new identity, showcasing our expertise in solar and roofing solutions.

The Motivation Behind the Rebrand

a) Expanding Services: Building on our solid reputation in our local community, we realized the immense potential of offering solar solutions to our clientele. By rebranding, we wanted to communicate our comprehensive service offerings, empowering our customers to access all their roofing and solar needs under one roof.

b) Embracing Sustainability: In a world moving towards sustainable practices, the demand for renewable energy solutions skyrocketed. At APEX Solar & Roofing, we understood the significance of positioning ourselves as eco-conscious providers devoted to helping our customers reduce their carbon footprint while enjoying the benefits of solar energy.

c) Creating a Memorable Identity: A brand’s name is fundamental in making a lasting impression on customers. “APEX” embodies the pinnacle of excellence, reflecting our commitment to delivering top-quality services. The term “Solar & Roofing” concisely communicates our core offerings, making it easier for clients to understand our specialization.

Crafting the New Brand Identity

a) Logo and Visual Identity: Our APEX Solar & Roofing logo symbolizes innovation and sustainability. The design seamlessly fuses the sun, representing solar energy, with a roof, symbolizing roofing services. This visual identity reflects our dedication to integrating both domains seamlessly for our customers.

b) Brand Messaging: The rebranding process involved refining our brand messaging to align with our new identity. At APEX Solar & Roofing, we proudly emphasize our commitment to environmentally friendly practices, personalized customer service, and top-notch craftsmanship.

Engaging Customers and Employees

a) Communication Strategy: To ensure a smooth transition, we devised a comprehensive communication plan. We kept our existing clients informed well in advance, stressing that the change represented an expansion of services rather than a departure from our core values.

b) Employee Buy-in: Our employees played a crucial role in the rebranding process. By involving our team in decision-making and clarifying our company’s vision, we generated excitement and commitment among our staff.

Unveiling the New Brand

The official launch of APEX Solar & Roofing was a momentous occasion. We organized a virtual event, inviting partners and employees to witness the evolution of our brand. The event highlighted our unwavering dedication to customer satisfaction and the pursuit of excellence in every project we undertake.


The transformation from TruePro Exteriors to APEX Solar & Roofing represents our company’s adaptability, evolution, and embrace of new opportunities. With our fresh identity and a strong focus on sustainability and customer-centricity, we are confident in leading the way in the solar and roofing industry. As we continue to innovate and deliver top-quality solutions, our journey toward a brighter future has just begun, and we are excited to share it with you.